July 29, 2020
Every business experiences low points. Follow these 10 tips to increase sales and revenue any time your business has a downturn.
Communication is at the heart of every company. Whether you handle communications yourself or hire a company spokesperson, success during a crisis comes down to how well the designated person leads.
June 23, 2020
April 29, 2020
I’ve been asked a lot lately how I’ve stayed so focused and productive over the past few months while so much of life as we knew it has changed. But when it comes to business, at least one thing remains the same: why you started.
Content marketing is an incredibly effective tool because it allows you to connect with and build relationships with current and potential customers. But without a clear strategy, those efforts could be unsuccessful.
March 10, 2020
December 17, 2019
On November 19, Prosper for Purpose produced the second Women’s Entrepreneurship Day (WED) Cleveland, with 150 women and men in attendance, up from 125 last year. We were supported by an amazing group of partners and volunteers. I am often asked why I agreed to serve as Cleveland’s WED ambassador. The short answer is that […]
As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry. For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]
November 13, 2019