May 22, 2019
No matter whether you call them workflows, drip campaigns or sales funnels, these digital marketing techniques are all essentially the same; strategic, sequential email automations that allow you to nurture and engage with your existing contact list. Your company’s contact list is worth its weight in gold. In fact, it could very well be the […]
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In our last blog, we covered some top tips to help you create an effective LinkedIn personal profile. Now we’ll focus on best practices for developing an engaging LinkedIn company page (also called LinkedIn Pages). Whether you’re using LinkedIn to generate leads, search for potential employees or promote content, it’s essential that you put your best […]
April 17, 2019
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March 22, 2019
Considering LinkedIn is the leading online platform for building professional connections, it’s surprising to see how many users neglect to complete even the basic elements of their profiles. If you haven’t taken full advantage of your LinkedIn page, here are a few things to consider: According to LinkedIn, adding a profile picture can result in up […]
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When people ask me what I do for a living, I usually answer that I help brands tell their stories to influence perceptions or behavior. It might be an oversimplified explanation of what the PR profession entails, but it’s one that people outside our sector can understand. The truth is that we don’t communicate solely […]
February 22, 2019
