In our last blog, we covered some top tips to help you create an effective LinkedIn personal profile. Now we’ll focus on best practices for developing an engaging LinkedIn company page (also called LinkedIn Pages). Whether you’re using LinkedIn to generate leads, search for potential employees or promote content, it’s essential that you put your best […]

When people ask me what I do for a living, I usually answer that I help brands tell their stories to influence perceptions or behavior. It might be an oversimplified explanation of what the PR profession entails, but it’s one that people outside our sector can understand. The truth is that we don’t communicate solely […]