November 13, 2019
As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry. For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]
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According to a recent article from the New York Times, more and more consumers are becoming increasingly concerned with how their purchasing decisions affect social and environmental factors. For those who want to be more conscious, shopping from Certified B Corporations is an easy option — many of the brands that meet the highest standards […]
October 14, 2019
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July 3, 2019
To truly conquer Instagram for your brand you need three things: an engaging post, the right hashtags and an attractive photo. For many of us, the photo is the most challenging component. But the good news is that it’s a myth that you need an expensive camera to take a quality photo. Today’s smartphones are […]
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No matter whether you call them workflows, drip campaigns or sales funnels, these digital marketing techniques are all essentially the same; strategic, sequential email automations that allow you to nurture and engage with your existing contact list. Your company’s contact list is worth its weight in gold. In fact, it could very well be the […]
May 22, 2019
