Everything You Need to Make an Exclusive Signature Offer

March 23, 2021

Building a signature offer supports brand growth and generates passive income. Learn the 7 keys to premiere products and services.

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To grow your brand, go back to basics. Every business owner needs to leverage these 25 key strategies for a stronger branding strategy.

25 Proven Ways to Grow Your Brand

March 2, 2021

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Why You Need an Ideal Client — and How to Attract Them

February 23, 2021

If sales are suffering or you just can’t get your company off the ground, there’s a 99% chance you’re not branding for your ideal client.

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woman podcasting in the pandemic

Podcasting is the best way to connect with your clients and save on marketing and branding expenses. Here’s how to get started.

Podcasting: A Simple Solution to Branding on a Budget

February 16, 2021

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Why Every Brand Needs an Origin Story and How to Create One

November 13, 2019

As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry.  For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]

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If you’re about to start working with a graphic designer, it’s worth taking a few minutes to learn some of the basic terms that will likely come up in conversation. Having a shared vocabulary helps eliminate confusion and miscommunication, and it allows everyone in the room (non-designers included) to contribute their thoughts and opinions in […]

20 Graphic Design Terms All Non-Designers Should Know

July 24, 2018

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