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Why Every Brand Needs an Origin Story and How to Create One

November 13, 2019

As PR and marketing professionals, we revel in a good story. Whether we’re doing the telling or listening, narratives are the name of the game in our industry.  For PR practitioners, storytelling is an essential skill. But even if you’re not a communications expert, you can — and should — develop a brand origin story […]

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According to a recent article from the New York Times, more and more consumers are becoming increasingly concerned with how their purchasing decisions affect social and environmental factors. For those who want to be more conscious, shopping from Certified B Corporations is an easy option — many of the brands that meet the highest standards […]

Social & Environmental Impact in Every Part of Your Home: 7 Brands You Probably Didn’t Know Are B Corps

October 14, 2019

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A 10-Minute Guide to Instagram Images

July 3, 2019

To truly conquer Instagram for your brand you need three things: an engaging post, the right hashtags and an attractive photo.

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No matter whether you call them workflows, drip campaigns or sales funnels, these digital marketing techniques are all essentially the same; strategic, sequential email automations that allow you to nurture and engage with your existing contact list. Your company’s contact list is worth its weight in gold. In fact, it could very well be the […]

Automated Email Marketing: 5 Types of Workflows to Try

May 22, 2019

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Best Practices for Developing an Engaging LinkedIn Company Page

April 17, 2019

In our last blog, we covered some top tips to help you create an effective LinkedIn personal profile. Now we’ll focus on best practices for developing an engaging LinkedIn company page (also called LinkedIn Pages). Whether you’re using LinkedIn to generate leads, search for potential employees or promote content, it’s essential that you put your best […]

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Considering LinkedIn is the leading online platform for building professional connections, it’s surprising to see how many users neglect to complete even the basic elements of their profiles. If you haven’t taken full advantage of your LinkedIn page, here are a few things to consider: According to LinkedIn, adding a profile picture can result in up […]

Top Tips to Create an Effective LinkedIn Profile

March 22, 2019

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